Photo Credit - Andrey Grushnikov
Contrary to what many believe, NOW is an excellent time for business development!
When Covid first hit us 6 months ago, the parking brake was pulled on business development. Fear, uncertainty, and panic took over most of the market. The last thing people wanted to do was to impose on others’ lives while we were all trying to sort out how to navigate these troubled waters. A logical and appropriate reaction.
Now, as we are all learning and understanding how to adjust to our new business environment, people are much more open to interaction and business conversations. In fact, many welcome this!
I often hear that business development cannot be done without in-person contact.
I have seen more of my clients’ businesses thrive over the past 3-4 months through effective virtual business development, than I had anticipated. As I thought more about it, it makes sense.
Think about one of the most precious commodities in business, and in life – TIME.
Before Covid hit, most of the business world was running at an incredibly fast pace. Many were losing hours every day to unbearable commute traffic. Business travel was standard for many where “living out of an airport” seemed to be the norm. Travel time to and from an in-person coffee or lunch added up to several hours a week.
Business stress was at an all-time high.
Take all of that out of the equation due to this pandemic and what do you and your prospective clients have?
More time to strengthen your brand on social media. More time to organize your business. More time to have meaningful business conversations.
Many of you may argue that working at home is not as effective due to personal and family distractions. I understand this, yet in general, it is much easier now to have a business conversation with your contacts anywhere in the world.
No travel required!
Whether it is a 15-minute walk or a 15-hour flight, this “wasted” time adds up, and at the moment, we get this time back.
I still believe that the best way to connect with people is in person. That said, I am seeing so many of my clients thrive in this virtual world. They can have more meetings than before and are still able to have meaningful conversations with their important contacts.
No more excuses for you “Nay-Sayers”!
Embrace the environment you are in and make the most of it. Reach out to your contacts. Many of them have more time than you think.