Outcomes Can Change on a Dime
The Lake Tahoe region is a resort area that relies on Mother Nature to deliver snow during the winter to help businesses thrive in one of the busiest times of the year – the Christmas holiday season.
This past November, Lake Tahoe experienced one of the warmest and driest months that I can remember. It was wonderful for mt. biking and other summertime activities, but it spelled disaster for local businesses that rely on visitors to book their ski vacations during the last 2 weeks of December.
The mountains were brown going into the first week of December until the dismal outlook started to change. Snow arrived. And then more came. One storm after another. When we reached the end of December, Lake Tahoe recorded a record month of snowfall – more than 16 feet in less than four weeks! Local businesses breathed a sigh of relief while residents went into hiding to avoid the mass crowds. Another successful holiday season after all.