I was communicating with a pro cyclist who offered to donate one of his bikes to a non-profit high school mountain bike race league that I have supported the past 10 years. It was a wonderful gesture and simply required us to meet for the bike exchange. After a few text exchanges, he simply stopped communicating. No word since that initial communication and ultimately no bike for an underprivileged kid who would have really appreciated it.
I recently interviewed one of the top rainmakers at an 800+ attorney law firm for an upcoming article I plan to write on how professionals become rainmakers in the professional services world. He said that building a business is not about selling but rather caring. He added that if you truly care about your business relationships, demonstrate it.