This is not a time to be selfish. Whether it is playing your role in social distancing, or helping a client in need, acting in a selfless manner can ultimately build loyal and long-term relationships.
A recent story highlights this point.
Dan Norenberg, who is an executive coach, friend, and mentor, once told me, “Doug, you need to find time to work on your business, not just work in your business.”
It is easy to get caught up in the daily routine of taking care of clients and meeting with prospective ones. Yet in a time when people are working remotely and staying away from human contact as much as possible due to COVID-19, traditional in-person business development needs to be modified.