Do you remember the days when hand-written cards were more of the norm than the exception? Client desks were decorated with cards that would remain visible for many days if not weeks. Gifts would show up that had a personal touch that put a smile on the client's face.
It seems like in today’s hectic business world where no one seems to have any free time, professionals have become complacent when it comes to showing gratitude toward their business contacts. Hand-written cards are perceived to take too long and are easily replaced with a digital card produced by the firm, or a simple email that would quickly disappear in the Inbox.
Photo by Karolina Grabowska
Now that I have caught your attention in the subject header, we can talk about one of the most important parts of building a successful business – communication.
Often, deals go sideways, relationships fall apart, and pipelines dry up due to poor communication. There are so many components of communication that affect business – communicating early and often in an engagement, staying in touch with important contacts in between engagements, and active listening are just a few. One I want to shine a light on today is responding to an important business contact (often a client or colleague) in a timely manner. A simple and quick acknowledgment of their message seems so basic and intuitive yet is often delayed or overlooked.