We all remember the feeling when COVID first hit. The market was cruising at 75 mph and then the parking brake suddenly gets pulled causing several professionals to skid out of control. Many froze at the wheel not knowing what to do.
The “Oh shit, now what?” feeling hit all of us to a certain degree.
One of the most challenging parts of business development is investing the time, patience, and perseverance to turn an initial contact into a trusting relationship. A relationship that can become a long-term client and often friend.
The reward can be rich, yet the investment is often big. Many relationships take years to develop before they reach the “client” status.