Photo by Karolina Grabowska
I have had several client coaching sessions over the past few days where I have heard, in so many words, “I know how to do that. I just need to do it.” Well, that seems easy enough. Then why do so many experienced professionals struggle with getting back to the basics?
Business development does not need to be a complicated mystery. It is a combination of exercising our innate personal skills and incorporating newly learned skills to develop new relationships and strengthen existing ones.