Plan for quality over quantity
As you plan for your business growth next year, how much energy are you focusing on finding GREAT clients rather than MORE clients?
Several professionals who I coached this past year dealt with too many PITA (Pain in the A$$) clients. These are new clients we’re eager to land because they initially look attractive but turn into a drain on time, energy, and margins. PITAs demand lower rates, complain on a regular basis, and never pay for additional work.