As we approach the end of the year, it is a great time to reflect on how the year went and what we want to accomplish in the coming year – professionally and personally.
Normally, this is the time when gyms start to salivate for all those people who want to launch the new year with the intention of getting back in shape. With the ongoing pandemic, I question how many people are joining gyms, and instead, are buying Peloton bikes or other stationary equipment for their home gyms.
In today’s market where most businesses seem to be running at full throttle, the thought of reaching out to contacts without a specific reason is often neglected.
The classic rationale for not reaching out to one’s network comes with many excuses.
“I don’t have time this week.”
“I don’t want to bother them.”
“They are probably too busy to talk.”
“I don’t know what to say without coming across too salesy.”
I get it. Smart professionals can come up with “justified” reasons to not reach out to their network. Here is the problem with that rationale; this type of mindset can shift from a temporary way of thinking to a more permanent habit. That permanent habit will often lead to an anemic pipeline which leads to flat or decreased monthly revenue.