Photo by Daniel Torobekov
“Sink or swim.” An apropos quote for most Californians who are weathering a record-breaking winter. The coastal areas are dealing with mudslides, the agricultural regions are flooding, and the mountains are getting buried in snow.
I know. Many of you who have heard Californians complain for years about drought may want to say, “cry me an atmospheric river”, yet there is something to be said about being prepared for the unexpected. It doesn’t take much for Mother Nature to surprise us and get the upper hand.
In business, we can often experience feast or famine. When the going is good, there is nothing better but when new business dries up, there is nothing worse. When business slows to a trickle, the tendency is to shift into scramble mode and reach out to contacts who have not heard from us in a while. Trying to book last-minute business development meetings can be an uphill battle. Clients are busy and have full calendars weeks in advance.