Doug Ott Consulting, LLC

  • Home
  • About
    • About Doug
    • Clients We Serve
    • Testimonials
  • Services
    • Coaching
    • Training
  • Blog
  • Contact
  • Home
  • About
    • About Doug
    • Clients We Serve
    • Testimonials
  • Services
    • Coaching
    • Training
  • Blog
  • Contact

Small gestures make a big impact

11/13/2019

 
Picture
​I was speaking with one of my clients, Andrea, yesterday about whether she sends out handwritten thank-you cards during this time of year to her important clients and contacts. She replied “I don’t just do that. I make homemade toffee, fudge and cookies for my clients. It’s a pain in the butt, but still worth it.” 
It is no wonder she is one of the top rainmakers at her firm. She understands how thoughtful gestures show gratitude to the people who matter in her life. This certainly pays off for her. It builds the personal connection that is so important in the professional services market.

Buyers typically buy from  professionals who are competent, trustworthy, and likeable. The likability part of the equation can tip the scales in your favor when going up against competition.

It goes without saying that Andrea excels as an attorney and delivers quality work. However, there are a lot of talented professionals in the legal market.  To set herself apart, she pays attention to how the small things can build long-term relationships.  Do you? 

I understand that the digital age has steered many of us away from sending handwritten notes to our contacts. Emails and texts are so much more “efficient.” They’re also efficiently deleted from an inbox and your client’s mind. 

An authentic, thoughtful action means so much more.  I am not suggesting you need to hit the kitchen and make toffee, fudge, and cookies. Although if you do, your clients would be ecstatic! But at a minimum this year, send a quick handwritten note to your clients and show them your gratitude for the relationship you have.

This is the perfect month to do it. Thanksgiving month! Christmas cards get diluted by throngs of mail that arrive in December.  Set yourself apart from the rest and surprise your clients with a note this month.

This is one more important step in building those long-term relationships that will continue to grow your practice.

If you aren’t doing it already, order your cards and send them out! I ordered my cards last week!



Comments are closed.

    Archives

    January 2023
    December 2022
    November 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    August 2019
    June 2019
    May 2019
    April 2019
    December 2018
    January 2018
    March 2017
    January 2017

    Categories

    All

    RSS Feed

have a question or want to learn more? Contact doug Directly: 

EMAIL: DOUG@DOUGOTTCONSULTING.COM    |    PHONE: 415.350.9423    |
Picture

© 2023 Doug Ott Consulting, LLC. All Rights Reserved.
Website by RyTech, LLC