One of the least favorite words we like to hear is “no”. Since we were toddlers, we have heard “no” more than we care to remember. My 3-year old boy hears it from his parents almost daily.
Rejection is never fun, even as an adult. This certainly applies to business development. No matter how good you are in what you do, not everyone is going to want to buy from you. That is just the way it goes in business. Yet, many professionals forget that important reminder and would rather avoid business development overall to reduce the chance of being rejected.
Here are a few ways to overcome this fear of rejection.
Business development takes time, patience, and perseverance. Most importantly, pushing through the non-responders or “no” responses is vital to grow and maintain a successful business.
Just because someone says “no” to you right now, usually means “not right now”. It rarely means “never”.
Embrace rejection and keep moving forward. Many prospective clients need you right now and others will need you in the future.