Want More Momentum? Stop Swinging So hard.

Now that Easter and Spring Break are behind us, it’s a great time to reset and refocus.

Coming out of spring break, a few clients mentioned having a hard time finding their rhythm again. Honestly, I felt it, too. We were down in Palm Springs for the week with the family, and it took me a couple of days to get my own BD swing back. That stuck with me, so let’s talk about how to get the wheel turning.

There’s a moment in business development when things just click.

You’re not pushing as hard, yet conversations feel easier. New opportunities show up more regularly. It’s like a flywheel finally catching speed.

That’s not magic; it’s momentum.

The professionals I coach who consistently generate business aren’t necessarily the most connected, the most charismatic, or the loudest voices in the room. They’re the ones who keep showing up. They check in with their network. They follow up. They ask better questions. And over time, those small, intentional actions start to compound.
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That’s the BD flywheel.

Here’s a quick analogy:

In baseball, the longest home runs don’t come from swinging as hard as you can. In golf, the best drives don’t happen when you try to crush the ball. The most powerful shots often come from a relaxed, smooth swing because that’s when you make clean, solid contact. The same holds true in business development. When you stop forcing it, and focus on rhythm and consistency, the results start to carry farther.

You don’t need to hit a home run every week. But you do need at-bats.

A quick coffee check-in. A thoughtful follow-up. A short LinkedIn post that shares an insight or a story. These are the small, steady moves that keep the wheel turning, and over time, they build momentum that feels effortless from the outside.

The takeaway?

Don’t wait for momentum. Build it.

And when it dips (because it always does), return to the basics: relationships, curiosity, consistency. That’s how you get the flywheel moving again.

Here’s to a strong post-break push.
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— Doug