Learn To Let Go

I just got back from packing up and moving out of our house in Rancho Mirage. We sold it recently, and it was bittersweet. We loved that house and the memories we made there, but it just wasn’t the right investment for our family in the long run.

It was 117 degrees while we packed (which we won’t miss), and we decided to drive the full nine hours back to Truckee in one shot—kids, U-Haul trailer, and all. We assumed it would be too much, but it turned out to be doable. Tiring, yes. But worth it.

And it got me thinking…
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In business development, we often cling to strategies, habits, or even relationships because of how much time or effort we’ve already put into them, even if they’re no longer serving us. Like a vacation home that used to make sense but now drains more than it gives.

Sometimes the smartest move isn’t doubling down. It’s stepping back, reassessing, and letting go.

Here’s the takeaway:

Don’t confuse commitment with progress. Just because you’ve been doing something a certain way for years, whether it’s targeting the same clients, using the same pitch, or going to the same conferences, doesn’t mean it still fits where you’re headed.

Letting go opens space for new opportunities, clearer focus, and better alignment with your goals.

Ask yourself this week:

• What part of your BD strategy feels more like maintenance than momentum?
• Where might you be holding on too tightly, just because it's familiar?
• Is there a relationship you keep pursuing because it's the path of least resistance?
• What could you let go of that would create space for something better?
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The investment we made in Rancho Mirage taught us a valuable lesson: time, energy, and effort don’t always guarantee the payoff you hoped for. And that’s okay. For our next investment, whether it’s real estate or otherwise, we’ll approach it with a little more clarity, a little more strategy, and eyes wide open.