HoW Do You PRepare For The Unexpected?

Today we pause to remember September 11, 2001—one of only two times in history when our nation has been attacked on its own soil, alongside Pearl Harbor. Both moments were shocking reminders that tragedy can strike without warning, changing lives and shaping history in an instant.

The threats of today look different. Instead of planes or bombs, we often face invisible cyberattacks that target organizations and individuals alike. The methods evolve, but the lesson is the same: we don’t control when crises happen, but we can control how we prepare and how we respond.

One of the most profound truths from these moments is how people come together. When tragedy hits, human compassion and camaraderie rise to the surface. Divisions and political differences fade into the background, and we unite to defend, support, and rebuild. That spirit of unity is what carries us forward.

The same is true in business development. Opportunities and setbacks rarely arrive on a predictable schedule. We can’t anticipate every twist and turn, but we can build resilience through consistent habits, trusted relationships, and visible presence in our networks. When you’ve invested in those foundations, you’re not left scrambling when the unexpected arrives; you’re ready, and you’re not alone.

Preparedness steadies us. Resilience helps us recover. Compassion carries us forward—whether in times of national crisis or in the daily work of building meaningful business relationships.

This brings me back to my original question — What are you doing to be prepared for the unexpected, and how do you respond when something doesn't go your way?