Finish What You Start

Last night, as I watched the San Francisco 49ers lose to the Detroit Lions in a game they could have easily won, I couldn’t help but reflect on a glaring truth: success requires showing up in all four quarters—not just three. Their inability to close games has been a frustrating reality of their 6-10 season, and it’s a brutal reminder for all of us who aim to excel in our fields.

Business development is no different. It’s a relentless rollercoaster of highs and lows. We set ambitious goals, but when they fall short, discouragement sets in. That discouragement breeds inertia, which leads to missed opportunities and a dangerous retreat into old, ineffective habits.

So, how do you avoid the slow slide into mediocrity?

Commit to Regular Practice
Elite athletes don’t just wake up great—they grind. Consistent practice isn't optional whether you’re new to the game or a seasoned veteran. It’s the only way to sharpen your edge and stay competitive.

Embrace Change
Let’s be honest: if something isn’t working, it’s holding you back. What strategies failed you this past year? What outdated habits are dragging you down? Like a football team overhauling its game plan at halftime, you need to identify and eliminate what doesn’t serve you.

Build the Right Team
Heading into the new year, ask yourself: who’s on your team? Are they elevating you, or are they holding you back? This applies to staff, partners, and external allies. Strengthen connections with those who matter, and don’t be afraid to move on from those who don’t.

Stay Consistent
Starting the year strong is easy. Are you sticking with it when you get busy with client work and life in general? That’s where most people fail. Consistency—not short bursts of inspiration— separates winners from the rest. Don’t let yourself plateau by mid-year.

The Niners were plagued by injuries this year, and while that undoubtedly impacted their season, it cannot be the sole excuse for their struggles. The truth is, their downfall was also due to avoidable mental mistakes and a lack of consistency from the healthy players. Success, whether in football or business, requires resilience and adaptability—factors that go beyond physical challenges. It’s not just about showing up but executing with discipline and focus. As we move into the new year, let’s learn from their missteps: excuses don’t build championships—or thriving businesses. Consistency, accountability, and a commitment to improvement do.