Are Your Habits Sticking?

Six Weeks In—Are Your New Habits Sticking?

We’re already six weeks into the new year. Many people started the year with big intentions—maybe to eat better, exercise more, or put their phones down to be more present with family and friends.

If that was you, how’s it going? Still on track? Or are some of those habits already slipping?

Here’s the thing: habits stick when they’re simple and repeatable. That applies to business development just as much as it does to fitness, nutrition, or work-life balance.

Too many professionals treat BD like a big, daunting project. But the truth is that the most successful business generators don’t overcomplicate it. They build BD into their routine, just like any other habit.

A Simple Way to Build Your BD Muscle

If BD isn’t part of your routine yet, start small. Commit to just 15 minutes a week. Then, build from there:

• Week 1: 15 minutes, one day a week.
• Week 2: Add another day.
• Week 3: Bump it up to three days.
• By Week 4 or 5: You’re at 15 minutes a day, every weekday.

That’s just over an hour a week—less time than most people spend scrolling LinkedIn.

The Best Time to Do BD? First Thing in the Morning.

Why? Because:

• It actually gets done. If you wait until lunch, client work will take over. If you save it for the end of the day, you won’t feel like doing it.
• You’re fresh and focused. Outreach is easier when you’re not running on fumes.
• It sets the tone. Starting your day with BD puts you in a proactive, opportunity-driven mindset.

If you have time for a morning coffee, you have time for BD. In fact, do it while you drink your coffee. That’s how easy it should be.

I worked with a lawyer who was smart, talented and well-liked, but he struggled to bring in business. At first, he simply didn’t know how to do BD, so we worked on that. But after learning the skills, the real challenge was doing it. Something many professionals forget once they "know" what to do.

So he made one simple change: 15 minutes of BD every single workday. No overthinking. Just putting in the time.

At first, nothing major happened. But then conversations turned into opportunities. Opportunities turned into clients.

Three years later? He went from zero origination to becoming one of the top revenue generators at his firm.

Stop Overthinking—Just Start.

No secret formula. No fancy sales techniques. Just consistency.

Too many professionals let their own intelligence get in the way. They analyze, strategize, and wait for the “right” time—when, really, the only thing that matters is taking action.

So, keep it simple. Keep it going. New habits don’t develop overnight, but they stick for good over time.