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Experience is invaluable, until it becomes a trap.
The strategies that built your book of business 15 years ago might be the same ones slowing you down today. But the flip side is true as well. Many younger professionals are building their practices in an AI-driven world yet missing the deeper lessons about consistency, relationship-building, and trust that take time to learn. Technology and communication are evolving fast, and even the most capable professionals, at any career stage, can find themselves playing catch-up. AI technology is moving so fast that it is almost mind-boggling. What worked smoothly last quarter might already feel outdated. The pace of change can be overwhelming, but it also opens doors for those who are willing to learn and adapt. With Halloween around the corner, it feels fitting to talk about a different kind of ghosting. The kind that happens in business.
We’ve all been there — you send a thoughtful email, maybe after a great meeting, and then… nothing. Days turn into weeks. Silence. You’ve been ghosted. Even seasoned professionals get stuck in that awkward limbo between interested and ignored. Several of my clients have told me how frustrated they get when this happens. They expect their contacts to respond as quickly as they would — but that’s not how business works today. Inboxes are overflowing, priorities shift daily, and even with good intentions, your message can disappear into the noise if it’s not urgent. So what do you do? How do you stay proactive without sounding desperate? |
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