​One of the biggest challenges in business development is not the outreach itself. It is what happens after you send it.

You reach out to someone you have been meaning to reconnect with.

You follow up after a good conversation.
You send an article or a quick note to stay in touch.
Then you hear nothing.

No reply. No acknowledgement. No clear signal that anything is happening.
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When that silence happens enough times, it can start to get in your head.

​Before AI tools became part of my workflow, I was spending a significant amount of time across many aspects of my work. Preparing for meetings, customizing proposals, following up after coaching conversations, researching companies and contacts, and rewriting emails to make sure the tone and message were right.

That preparation has always mattered to me because it leads to better conversations. It also takes time.

Over the past year, I have been experimenting with tools like ChatGPT, Claude, and meeting note platforms such as Fathom to better understand where they genuinely add value. The goal is not to shortcut the thinking process. The goal is to reduce the friction around getting started and capture information more effectively.