Do Awards Actually Drive Business or Just Ego?

I can’t help but think about this on a regular basis. I see so many lawyers and consultants posting about awards on social media, such as Super Lawyer, Top Consultant, and 40 Under 40. And to be clear, I think it’s great that people get recognized. That stuff matters to them, and I get it.

But I gotta wonder—how much of this self-promotion actually helps grow their business?
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Does it lead to new clients? Or is it just another feel-good post that gets a few likes and disappears?

The Mental Game of BD: Lessons from Mikaela Shiffrin's Resilience

​Mikaela Shiffrin recently hit an incredible milestone, her 100th World Cup victory. That’s a staggering achievement in an already legendary career. She’s the most decorated Alpine skier in history, with 15 World Championships, three Olympic medals, and wins across all six disciplines. And she’s done it in a sport traditionally dominated by Europeans. But here’s what’s even more impressive: it’s not just about the stats; it’s about what it took to get there—resilience, discipline, and the mental strength to push through setbacks.