I recently caught up with an old friend of mine, Tom P., who is the VP of Sales for an international electronics company. I asked Tom how his sales team is weathering the Covid storm. Tom responded:
“We initially didn’t know how to adjust to the changing market, so we just threw enough sh!t against the wall to see what would stick. Some of our ideas failed, and others were successful.”
We both laughed, and I applauded him for getting creative and trying new things without worrying about the possibility of some of their ideas failing. In this new market, you need to change it up and not worry about the outcome.